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Overview of Capabilities

The Beef and Veal Culinary Center, funded by The Beef Checkoff, is dedicated to providing food professionals with reliable, applicable, comprehensive beef and veal information that’s easy to understand and utilize. Of course, it’s no secret that consumers crave the unique flavor of beef, so they’re also focused on maximizing its appeal and ensuring processors, operators and retailers are providing the best tasting beef to their customers – whether it’s a in a retail convenience product or on an upscale restaurant menu.

The Culinary Center’s team of trained chefs and home economists are housed in a state-of-the-art test kitchen, with both consumer and foodservice kitchen capabilities. They’re constantly monitoring the latest food trends and using this knowledge to conduct cookery research, develop recipes and test new products that are relevant to today’s beef users. In addition, the Culinary Center staff manages multiple other projects that include work in:

Current Product Knowledge and Information
Lifestyle Trend Tracking & Analysis
New Product Ideation and Concepting
New Product Development and Showcasing
New Product Evaluations & Tastings
Tradeshow Product Showcases
Product Partnership Assistance
Competitive Product Reviews
Strategic Consumer Recipe Development
Professional Food Photography
Recipe and Photography Library
National Beef Cook-Off®
Recipe Contest Assistance and Judging
Food Professional Network Access
Issues Support
Package & Foodservice Prep Directions
On-Pack Recipes
Applied Cookery Research
Recipe Development