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Creating Crave … Flavor & Tenderness
The great beef flavor you crave begins back at the ranch, and lots of different things affect flavor and tenderness. Read more.
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> Home
WELCOME to the Checkoff Funded Beef and Veal Culinary Center!
 The Culinary Center is dedicated to consistently providing food professionals with reliable, applicable and easily understood information on beef and veal. It’s your source for the best beef product knowledge available.
This website houses everything you need to know, making access to our highly-specialized beef and veal experts and all of the knowledge they hold right at your fingertips.
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Chef Dave’s Corner
Executive Director of the Culinary Center, Dave Zino is our – and now your! – resident beef guru. He knows all there is to know about beef and then some … check it out:
Did you know that 50% of Americans eat beef or veal daily or several times a week? Or that Hispanic consumers eat more steak than any other ethnic group? Read the Beef Flavor Preferences Study to learn more.
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